Email marketing can be a successful endeavor for your company, putting your business in the spotlight to attract new clientele. However, there are do’s and don’ts to email campaigns that are worth learning in order to achieve your objectives. Developing a first-rate email marketing strategy is key to getting the outcome you desire. The following provides some email marketing tips that can help get your campaign off the ground and generate positive, long lasting results.
Ask Before Sending
Before bombarding unsuspecting individuals with your emails, get their consent. If you think launching a massive email campaign that targets “everybody and anybody” will garner positive feedback, think again. Unsolicited mails are generally deleted without even being given a glance. By getting a recipient’s consent, you open the door to attract their interest in what you have to offer.
Remember to Link
By scattering links throughout your mails, you can draw more people to your website where they can get a better picture of your wares. Your links should clearly stand out in the text and be accompanied by decisive calls of action to get positive results.
Downplay Images
Including images in emails wastes time and space as most people don’t bother to see them. Well designed HTML messages are more effective in getting your message across. Mobile phone email readers use text versions only; therefore, attach a text version along with your HTML to capitalize on both fronts.
Use Clear-Cut Text
Keep your text concise and to the point to maintain reader attention. Key points can be highlighted in bold or different colors to stand out. You can include small business tips in your text along with any other information you feel pertinent to your subscribers. The content of your mails can make or break the effectiveness of your marketing campaign, so make sure it works for you.
Schedule Your Emails
Send your missives on a regular schedule so subscribers look forward to receiving them at specific times. According to icontact.com, the most opportune times to send mails to businesses are after 9:30 am and 1:30 pm on Tuesdays, Wednesdays and Thursdays. The best timings for consumer mailings are evenings between 5 and 8 pm on the same days. Weekends are also good times when people are home relaxing.
Enhance Deliverability
Encourage subscribers to add your email address to their contact list to ensure they receive your missives safely. By using the same “from” name for all your missives, subscribers will recognize them right away and be more inclined to look them over. Avoid tactics using all caps or exclamation marks to draw attention to your message as these can trigger junk mail alerts and deviate your missive to the junk mail folder.
Email campaigns offer great potential for increasing business prospects and clients. By taking advantage of these tips and others, you can greatly benefit from all this marketing technique has to offer.
