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Print Advertising Isn’t Dead

How many times in the last few years have you heard the phrase “print is dead?” Probably more than you can remember. Society today is putting more emphasis on becoming paperless and going green for the sake of the environment, and with that comes the people who say that no one reads newspapers or magazines anymore. In a study done by the Pew Research Center,, 25 percent of respondents said that they rely on newspapers to get information about their community. Fewer people, just 17 percent rely on the Internet for information, and 13 percent tune in to the news on television. Here’s a look at three major factors which keep print advertising alive and well:

It Doesn’t Change

Three major factors that keep print advertising alive and well. While the newspapers may change their layouts over the years and direct mail fliers may vary, in order for print advertising to work, the target audience need only know how to read. Compared to virtual advertising which requires more technical knowledge of getting the ads online and then tracking them via sophisticated software, which also changes, print advertising is quite simple.

It’s Easily Accessible to People

While society may extol the virtues of a connected world, getting connected takes more time than opening the door, or walking to the end of the driveway, to get your newspaper. Newspapers and classified ads are cheaper than any electronic device and don’t require a service plan in order to read them. They are often found in businesses around the community–restaurants, libraries, doctor’s offices and coffee shops–where people aren’t likely to be connected to the Internet. So even people who don’t usually buy the paper or subscribe to it, have it available to them. Additionally, people can come back to print ads time and time again until they throw them in the garbage can. Online ads may only been seen for a second or two before someone clicks through to a different website.

It Saves Time

How many times do you go online to find out some piece of information, only to find–an hour or two later–that you’ve hopped from website to website looking at all sorts of “shiny objects” and to have all but forgotten the reason you booted up your laptop in the first place. Newspapers and classified ads are clearly organized in groups such as news stories, sports and advertisements, which makes it pretty easy for people to quickly find the information that they need. People have been conditioned to turn to the newspaper or classified ads when they want to find a used car, sell their child’s old bike or search for a new home.

Continuing to advertise in print is still a worthwhile venture. You can target your ads directly to those in the communities in which you’ll be advertising, and you can change them frequently depending on what you have to offer. Additionally, you’ll get your name in front of people over and over again by advertising in newspapers and local classifieds. That way, when someone needs your services, they’ll automatically think of you just because of the repetition of seeing your ads so many times.

Combine print and online ads to get a leg up on the competition

By Howard Young, PennySaverUSA’s Vice President of Sales, Northern California

People find and select the businesses they choose to frequent through a variety of different means.

Given that fact, you obviously want to give potential customers every opportunity to find you, no matter what method they use.powersites-blog2

You can improve your advantage of being found and selected by positioning your advertising on both print and the internet.

Why does this work?  One potential customer looking for services or products will see your ad in print, and another will find your web site in a Google search. Contact a local PowerClicks rep to learn more about how we can help you get seen on Google and other search engines.

More consumers will see your business positioned as a credible entity, and they will also see it more often because it’s in print and online. This leaves an indelible mark that engenders confidence and trust that can lead to an initial purchase and oftentimes a loyal customer who identifies with your brand.

Consumers are increasingly cross-referencing businesses they have chosen in print by researching them online. They visit the business web site, use Google or other search engines to find additional information, reviews, comparative pricing, social media links, maps & online coupons.

PowerSites

People hear about your business in print and then go to your web site to find more information.

Your print ad remains important and often serves as the gateway to the massive internet audience and provides an opportunity to promote your web address.

The expansiveness of the web site allows you to communicate so much more information to the consumer, including testimonials, company history, pictures, specialized information, upcoming events, philosophy or values, biography of key personnel, reviews, customer declarations, and a Contact Us’ email link for questions or customer care.

Social media is on fire! By having a print and online presence, you give your web savvy customers the ultimate satisfaction of being able to rave about you instantaneously.

Every customer that accesses you on the web can include that link in their Tweet about you, write a Yelp review while visiting your business or “check-in” at your business on Facebook to tell their friends and invite friends to join them.

The more opportunities you give your customers to find you and spread the word about your amazing business, the more successful your business will be.

Looking to build your online presence? Ask your local PennySaverUSA rep about Powersites – our all-in-one website hosting, creation, and marketing service.