Posts

Prevent a Dying Blog With These 6 Tips

Prevent a Dying Blog With These 6 Tips

Prevent a Dying Blog With These 6 TipsYou have a blog? Join the club. You’re competing with millions of Web content pages and other blogs for a reader’s valuable time, attention and page view. There are 59 million WordPress sites alone. More than 51 new websites launch each year, notes website monitoring company Pingdom. Ensure that your blog is a one-of-a-kind online destination with these marketing tips, and make sure you do the following:

1. Lists, Info Graphics, Images, & Blurbs

According to the Nielson Norman Group, a market research firm, only 16 percent of readers follow a blog post word for word. Nearly everyone scans the content to find the most relevant, interesting or entertaining information as quickly as possible. Build readers’ trust and keep posts brief. Include plenty of visual support, such as images, bullets, numbered lists, and informational graphics to drive your point home.

2. Blog Post Email Promotion

Neil Patel, founder of online analytics and marketing companies Kissmetrics and Quicksprout, says email messages drive 14 percent of traffic to a website or blog. Building email campaigns with a responsive design ensures messages can be read on any device. Keep the formatting short and simple. Nearly half of all email messages are read with mobile devices, according to email marketing company Yesmail Interactive.

3. Community Building & Social Media

Building a community and loyal following around blogging content helps maintain, and even drive, traffic. Readers invested in your content will re-share posts on Facebook, for example, that they see as worth promoting. For word-of-mouth blog marketing, make sure that you:

  • Post original, unique blog articles that speak directly to the reader
  • Post a blog link on all social media channels to announce a new post
  • Respond to social media comments and engage in active dialogue
  • Post updates on promotions, sales and events

You may attract a number of unique visitors, but the following pointers will retain them.

  • Host contests and giveaways on social media to engage visitors
  • Capture email addresses with free offers
  • Survey a reader after a blog view

4. Topics & Posting Schedule

If you can generate enough topics to keep your content fresh and your readers engaged, write as often as you can. Aim to post at least one piece of original content per week to stay relevant to both your readers and search engines.

Avoid space filler copy, and always write with a genuine interest in the topic. Enthusiasm will naturally be conveyed with your words and tone — a few lackluster articles can cause readers to hit the unsubscribe button.

Be sure to create a content calendar that’s topically fluid, rather than sharing random ideas and stories. Be open to inspiration and develop a high-level plan that keeps your blogging on target.

5. Mobile

According to an email marketing survey by Constant Contact, 44 percent of Americans own a mobile device, and 43 percent of those users open an email message on a smartphone or tablet. Promote featured blog posts and sweepstakes through email blasts that can be easily read on mobile devices. You’ll also want to go mobile from the business side. Acquire a guaranteed wireless connection with a portable Wi-Fi system from a website such as www.wirelessinternet.net. The capability to post remotely helps you meet your blogging goals in a timely manner.

6. Expert Citations

To obtain authority and credibility, cite evidence that supports a specialized topic if you are not an established expert in the field. Not yet a seasoned expert? Write with veracity and conviction or let your personality shine through with words to express a point or entertain.

Five Reasons Your Small Business Needs to Have a Blog

Blogging is a great way to increase traffic and revenue to your website.Unless your small business already has all of the customers you can handle, you are probably wondering where to find marketing tips to drive more traffic to your website. Many small business owners are already wearing so many company hats—manager, customer service, bookkeeper—they think adding one more iron to the fire may be too much.

Blogging won’t add more time to the daily clock, but it can certainly drive more traffic to your site and help you increase sales if done properly. With the added revenue, small business owners can outsource their blog content tasks to a professional writing team or assign those duties to new hires as the business grows.

To help you decide whether blogging is right for your business consider the ways that adding a company blog can benefit your company with the marketing tips below.

  • Connecting with Customers

    A blog is a convenient and effective channel for one-on-one conversations with your current and future customers. The content allows small business owners to provide more details about products and services. Through the comments visitors post, you can find out more about what consumers think about your services and what they are looking for in the products they purchase. It is a chance to build and enhance an ongoing relationship.

  • Increasing Traffic to Your Website

    Research indicates that companies with a well maintained blog enjoy approximately twice as much traffic as non-blogging sites. More visitors equates to more potential sales and increased return on investment.

  • Reduced Marketing Expenses

    Perhaps the best marketing tip, or factoid, is that blogging is free or almost free—excluding the time element, of course. If you are concerned about busting your marketing budget, blogging is the perfect addition to your overall marketing campaign. If you can budget one hour per week, you can start a blog to promote your small business. The more often you post and the more informative and helpful your content, the more traffic your blog will attract.

  • Analytics and Traffic

    Everyone knows that increasing revenue is the ultimate goal of any marketing effort, so it makes sense to spend your valuable time on potential prospects rather than casual browsers. By adding traffic analysis tools to your blog, you can qualify leads more accurately. Blogs generate leads— both good and bad. With the proper tools, small business owners can determine which leads are most likely to be converted to sales.

  • Become More Competitive

    Since blog visitors expect the most timely, relevant information available, blogging requires that you spend time exploring the latest technological releases and product upgrades. When you spend time examining what is developing in the market place and what your competition is doing, you will naturally be more informed and able to respond to consumer needs more effectively.

One of the best small business tips you will come across, is to add blogging to your company marketing plan.

Want to be found on the first page of Google?

Google is the most popular search engine on the internet, and increasing your Google ranking is the surest way to increase your small business website response rates. While it’s often been said that content is king on the internet, when it comes to Google ranks, links are a closely-held second place queen. If you don’t already have a website for your small business, PowerSites can help.

One key method to improve your Google ranking is to increase the number of high-quality back links you have to your site. In addition to creating more back links, here are 5 more ways to increase your Google ranking:

  • Evergreen Content

    Staying current is important when it comes to website content, but if you want to consistently rank higher on Google, evergreen content is the key. One of the most important marketing tips given by almost every expert is to create content that has staying power. If it’s relevant a year from now, readers will still find value in your posts and will stay on the site longer. This translates to more sales and more repeat customers. Readers who only find last years’ news on your site will be left wondering how else you’ve fallen behind the times.

  • Increase your Google Ranking

  • Keywords

    Use Google’s Keyword Tool to find useful search terms for your particular business. Customers looking for your type of product or service will search online using specific phrases. Search engine optimization, or SEO, aims to take advantage of these common search phrases by sprinkling them into pages on your site where Google can pick up on them when performing a search. Look for phrases that have a relatively high search number and a relatively low competition. If you need help with starting your SEO campaign, contact our PowerClicks team today.

  • Guest Blogging

    Contact website owners in related fields and offer to write a guest blog post in exchange for a link back to your site. Bloggers are almost always open to guest bloggers, as it gives an exciting new flavor for their readers to sample. You’ll get the word out there about your small business, get a valuable link back to your site and maybe increase your readership and fan base. Stick with blogs where you have a great amount of knowledge on the subject matter, or where you are an acknowledged expert on the topic, for the best impact. Come back in the days after your post appears to answer any questions or comments the readers may post.

  • Video

    According to Mashable Business, posting videos on your site can increase your rankings dramatically. Video can put a face on your business and convey a sense of the company culture and attitude. If you’re known as friendly, helpful or knowledgeable, create a series of small videos that demonstrate those traits. Google likes video, and shows it appropriately in its rankings.

  • Update Regularly

    One of the oldest and most valuable small business tips for website owners is to update your website or blog on a regular basis. There’s no need to post every day if you don’t have anything new to say, but create a schedule and stick to it. Regular readers and customers will begin to count on seeing new posts, and will be disappointed if they don’t appear.