When it comes to branding, you can’t ignore the importance of Facebook and social media. It’s important to build relationships with other small business owners just as it is to build with customers. The more active your Facebook page is, the more networking you can benefit from. This includes when you have an upcoming trade show, event, product launch or anything else.
There are a lot of opportunities for businesses on Facebook – and this doesn’t have to cost you any money at all. You will be able to get your name out there in the community and engage with your customer base in a way that was never possible.
Your Facebook Page
If you don’t already have a Facebook page for your small business, create one now. Take the time to fill out the About section of your business’s Facebook page. Many businesses skip this and then miss out on telling customers about who they are and what they do. This About section should be a brief description of what your business does as well as the core values. Be sure it is written in the proper voice so that it helps with your branding. Be sure to include links back to your website and other social media accounts.
Stay Vigilant with Posting
Once you get started on social media, you have to maintain it. If customers see your Facebook posts taper off, it can lead to your sales tapering off as well because you aren’t communicating as much as you need to be. You can handle the posts yourself or hire an additional employee or marketing firm to do it for you.
Engage Your Customers
Don’t just make posts that are read and ignored. Ask questions about what products people like, what they would like to see and what they thought about something that just recently appeared in the news that applies to your industry. When you get more people involved in the comments field, it can make it easier for you to attract new customers and stay on the minds of those you already have. When a customer interacts with your Facebook page, that activity can then be seen in the News Feed of their friends, and the cycle continues.
Maintain Your Business Page
If a customer leaves a complaint on your Facebook page, you have to be sure that you comment back. Try to resolve the entire problem via the comments section. This will show other customers that you are committed to making everything right. If you ignore the comment or don’t post a response, it can send the wrong message to other customers. If it’s a complaint that you’d rather not resolve in a public manner, then politely reply to the customer that you would like the resolve the situation, and ask that they contact you directly via email or by phone.
Facebook is a great tool for you to manage your reputation. Best of all, it’s a free tool that you are able to use in order to leverage more customers and more appeal within the community.