From your website and blog, to social media, videos, directory listings, and customer reviews, there are so many components that make up your digital brand. Although many local businesses put tangible brand elements like signage, store layout, service vehicles, etc. at the top of their list, failure to appropriately establish and maintain your digital presence can have a detrimental impact on your overall brand.
Whether local consumers are searching for home services, restaurants, auto repair, barber shops, salons, or that new bakery that just opened up around the corner, you can bet that regardless of where they initially heard about your business (the stimulus), they conducted online research before picking up the phone or traveling to your store. This moment where the consumer conducts research and ultimately makes their purchasing decision is often referred to as the ZMOT, or Zero Moment of Truth. Think about it, thousands of potential customers, dozens, if not hundreds, of channels (most of them digital), and infinite paths to purchase.
The internet and rapid proliferation of mobile technology has not only made being in the right place, at the right time, with the right message, to the right consumer, incredibly more complex. Staying true to our DIWY (Do It With You) philosophy, PowerSites® offers full-service digital marketing solutions that remove the complexities and allow you to focus on what you do best – managing your business.