Build Your Brand – PowerSites® All-Inclusive Local Business Website Services

Build Your Brand

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From your website and blog, to social media, videos, directory listings, and customer reviews, there are so many components that make up your digital brand. Although many local businesses put tangible brand elements like signage, store layout, service vehicles, etc. at the top of their list, failure to appropriately establish and maintain your digital presence can have a detrimental impact on your overall brand.

Whether local consumers are searching for home services, restaurants, auto repair, barber shops, salons, or that new bakery that just opened up around the corner, you can bet that regardless of where they initially heard about your business (the stimulus), they conducted online research before picking up the phone or traveling to your store. This moment where the consumer conducts research and ultimately makes their purchasing decision is often referred to as the ZMOT, or Zero Moment of Truth. Think about it, thousands of potential customers, dozens, if not hundreds, of channels (most of them digital), and infinite paths to purchase.

The internet and rapid proliferation of mobile technology has not only made being in the right place, at the right time, with the right message, to the right consumer, incredibly more complex. Staying true to our DIWY (Do It With You) philosophy, PowerSites® offers full-service digital marketing solutions that remove the complexities and allow you to focus on what you do best – managing your business.

Why PowerSites®?

  • You get access to a dedicated Digital Service Representative to help you day in and day out
  • Use one platform to build your brand and measure success
  • Make unlimited content and design changes
  • We are a DIWY (Do It With You) shop – just send an email or pick up the phone to make changes

Establish, build, and maintain your brand with:

  • Responsive Website Design

    Your website will be designed by a professional web designer that you will be able to work with on content and graphics that clearly communicate your brand, products and services. You can supply your own graphics or use our professional stock photos.  You can also add a 30 second slideshow video to your website at no additional cost. Your PowerSite® will also be built using responsive design, allowing your site to automatically resize itself and change its layout to accommodate different screens and mobile devices. This maintains your company’s branding by having the same site display effectively across all platforms. Your site also comes with 500MB of storage.

  • Local Business Listings

    Allow us to claim your listing and manage your presence across 60+ of the top local business directories, mobile apps, and search engines. Include photos, links to social media, and even stand out with an exclusive promotional message. Maintain consistent citations, or NAP (name, address, and phone number), across the web using both our PowerSites® Responsive Website Design and Local Business Listings service. Citations are critical to good Local SEO.

  • SEO

    We take care of all on-page SEO elements like website architecture, HTML code, tags, website content, keywords, and graphics. Our Local Business Listings service and Social Media Management dashboard address most off-page SEO items ensuring coverage of your Local SEO bases.

  • Lead Generation

    A lead generation form on your website can allowsyou to collect information you need upfront for a quote or to collect contact information for follow-up with potential customers at a later time. PowerSites® offers fully customizable forms.

  • Call Tracking

    Call Tracking is complimentary with all PowerSites® services and can ensure calls are directed to business phone. Understand call volume, call duration, and listen to recordings of your calls.  Unlimited call tracking numbers can be provisioned to measure effectiveness of any campaigns online or offline.

  • Social Media Management

    Social media accounts can be easily integrated into your PowerSites® website to engage users. The Reporting & Analytics dashboard allows you to track your fans, follows, and social engagement over time. You can easily schedule posts and monitor your social feeds using our Social Media Management Dashboard. You can also monitor customer reviews using our Local Business Listings service. When used in tandem, PowerSites® can help you with most reputation management components.

  • Blogging

    Engage your users by blogging about your industry and showing off your knowledge in your market. Create a more sticky customer by adding personality to your buisness.

  • Reporting & Analytics

    All PowerSites® clients receive access to a Reporting & Analytics dashboard that allows you to easily track website traffic, lead volume, and performance of online and offline marketing campaigns. You have the option of looking at high level reports or drill down to more detailed reports. Reports are customizable and can be downloaded from the reporting dashboard or you can set up a recurring report that is emailed to you on a weekly or monthly basis.

Call us at 1-855-577-4482 or email us today about launching your website!