Entries by siteadmin

Marketing vs. Advertising: It’s Important to Know the Difference

In an era when 8 out of 10 small businesses are destined to fail within the first year, it is essential that these business owners understand the difference between marketing and advertising and their unique importance to their overall success. A lot of times you will hear the terms used interchangeably, and this is fundamentally […]

Local SEO Factors

As explained in my last post which covered the definition of SEO, we learned that authority plus relevance equals rank. Search engines typically measure authority by looking at how many actual pages exist on your website, and by analyzing how many other websites link to yours. The more relevant pages you have, and the more […]

Amazon’s New Smartphone and the Focus It Will Bring to Mobile Commerce – As a Small Business What Do You Need to Know?

In an era where online commerce is growing at an exponential rate most of those transactions have still occurred within a traditional PC environment. Within the framework of online commerce, the release of Fire Phone, announced by Amazon at an event in Washington on Wednesday (6/18/14), will push for drastically more awareness and emphasis around […]