Entries by crogers

Starting a Small Business in Uncertain Times – Tips to Set Yourself up for Success

Seven out of 10 small businesses survive at least two years, and half of all new businesses make it at least five years, according to the U.S. Small Business Administration (SBA). But these numbers aren’t just dependent upon the viability of the businesses themselves—they’re also a product of the economic environment in which they were created. Many businesses struggled to stay afloat during the economic recession that began in 2008, but an improving economy means we’re seeing new business growth in many areas of the United States. Some areas are recovering better than others, though, and while opening a new business in economically uncertain times comes with additional risks, there are still plenty of opportunities for those businesses to succeed—particularly if would-be entrepreneurs take steps to create greater stability for themselves. Here are some tips from PowerSites to make that happen.

Work Smarter, Not Harder: iOS Apps for Small Businesses

When you own a small business, it’s your baby. You want to handle everything down to the last detail, even if you end up curled up in a corner when the lack of a work-life balance comes crashing down on you. Delegating tasks to employees is a good first step toward confronting this issue, which affects many small business owners. Putting your technology to work for you helps with the rest. These iOS apps allow you to work smarter and not harder, so you don’t have to keep looking over your employee’s shoulders and actually manage to relax

How to Utilize Pinterest and LinkedIn Alongside Facebook and Twitter

Facebook and Twitter may be the best-known social media sites, but they’re not the only ones that can benefit small businesses. Among English-speaking social sites, LinkedIn sits at the number five spot, trailing behind Twitter, Trendstream’s GlobalWebIndex reports. Meanwhile, Pinterest ranks number seven. Both sites are growing quickly, with LinkedIn growing at 30 percent, and Pinterest at 20 percent, Jeff Bullas reports. For small businesses seeking cost-effective marketing methods, both these platforms represent untapped opportunities.

Prevent a Dying Blog With These 6 Tips

You have a blog? Join the club. You’re competing with millions of Web content pages and other blogs for a reader’s valuable time, attention and page view. There are 59 million WordPress sites alone. More than 51 new websites launch each year, notes website monitoring company Pingdom. Ensure that your blog is a one-of-a-kind online destination with these marketing tips, and make sure you do the following:

Social Media Monday: Small Business Owner’s Guide to Facebook Graph Search

Facebook’s new applications and innovations can be hard to keep up with. But these same innovations can be used to help increase marketing for your small business. For example, the Graph Search, one of the applications recently pioneered, can help increase traffic to your Facebook page if handled correctly. Here are three simple steps to maximizing the Graph Search’s potential.

50th Anniversary of Small Business Week!

For any small business owner, every week is small business week, but this week, it’s official for everyone to recognize.

The first National Business Week was held in 1963 under the order of President John F. Kennedy, and has since become an annual event. This year marks it’s 50th anniversary. Many things have changed since the first Small Business Week, but one thing that definitely hasn’t changed, is America’s entrepreneurial spirit. Small businesses continue to play an important role in our economy and communities.